Tiësto to partner with iconic lifestyle brand Guess
Los Angeles, CA (July 17, 2012) – GUESS, the denim-based lifestyle brand, is pleased to announce that the company is embarking on a comprehensive collaboration with legendary DJ and producers Tiësto that will include a limited-edition capsule collection and branded performance around the world.
Beginning in August, the Limited Edition Tiësto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores around the world and also at department and specialty stores. The apparel collection will follow in October for women and men. The 22-piece line is inspired by the growing power of electronic music and the lifestyle surrounding it in today’s pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatments with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiësto performance, and leather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiësto logo in black and electric blue.
Tiësto’s performances will span the globe beginning July 23rd in Ibiza and will continue through to 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.
VIsit tiesto.guess.com for more information on product details, performance schedules, ecommerce and a global sweepstakes.